SpotU was originally founded 6 years ago in New Zealand as a solution for an international airline wishing to gain leverage from emailed itinerary's thus creating ancillary income extremely quickly.
Digital media requires targeting therefore we built a cloud based application that integrates quickly and can be scaled easily while dynamically serving content.
SpotU has forged exclusive partnerships with leading airlines, travel and corporates worldwide with proven results.
Digital Media is the fastest growing advertising format worldwide.
The reason, measurability and results. Without targeting there is no real value.
Its like having a car with no steering wheel, you need to be able to steer to the right point, the right message to the right person.
Our clients all have the database of valuable customer/ passenger information. It's what they do with it.
By 2012, 1/3 of the world’s travel sales will be booked online.
(According to PhoCusWright's Global Online Travel Overview Second Edition report.)
ONLINE bookings account for more than a third of all leisure travel bookings in Australia and New Zealand, according to research undertaken by the travel analysis company PhoCusWright.
Whats is the difference?
Both products allow our clients to control digital content across any digital communication tool they currently use.
Mobile, Web, EDM, Facebook can all be served with dynamic content based on who's looking at it.
My Passenger is more suited to large volume, live calls, mobile edm, and emailed itineraries. SpotU gains the passenger information and directly serves content.
My Customer: Allows clients to have a more hands off approach and enables them to preload customer data, when the customer views digital content we match content up with customers profile we already hold. This product suits login web clients, such as banking, telco's and retail.
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